Amazon is managing the use of vendors data employees to become private labels

The U.S. Securities and Exchange Commission (SEC) is investigating how Amazon managed to disclose employees’ use of data from third-party vendors to grow its own private-label business, the Wall Street Journal reported Wednesday.

The federal regulator’s enforcement division has asked for emails and contacts from a number of senior executives at Amazon, the report said, citing people familiar with the matter. Amazon did not immediately respond to a request for comment, while a SEC spokesman declined to comment on the report.

Amazon has been repeatedly accused of blocking the sale of products on its website and exploiting its vast internal data resources to promote its own products at the expense of other sellers. The agency has denied the allegations.

Following a series of media reports in 2020, Amazon has launched an internal investigation to review whether its employees used vendors’ data to promote Amazon’s personal-label business.

The agency, however, reportedly refused to provide results to the congressional committee investigating e-commerce chiefs and other technology companies.

Thomson Reuters 2022

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