Meta has unveiled sharing reel options for posting reels from third-party apps

Facebook is adding a ‘Sharing to Reel’ feature to provide more creative alternatives to the reel experience. The new functionality allows users to share videos directly from third-party apps to their Facebook account. With this feature, instead of downloading video content and later uploading from non-meta apps, users can create short videos in the integrated third-party app and post reel clips directly from the app with the tap of a button. Music app simul, and video editing apps Vita and VivaVideo are the primary platforms that have integrated the sharing to reels button in their app. This new development comes as soon as Facebook launches the Reels rollout to users worldwide.

On Tuesday Meta announced the addition of a new sharing to the reel feature via a blog post. The latest update allows third-party app users to post Facebook relay short-form videos directly to the app’s new reel button. They can also enjoy customization options with reel editing tools like audio, text, effects, captions and stickers. When a person shares their reel on Facebook from a third-party app, users can follow, like, comment, and share it with others.

As mentioned, the Meta Karaoke app has also announced new integrations for sharing to reel functionality with the Smule, and video editing apps Vita and VivaVideo. These apps will now have the Share to Facebook Reels option. Developers interested in integrating the button into their app can find out more about it on the Meter Developer website.

Facebook is in the process of expanding its fastest growing content format. Recently, the social media platform has launched its short video feature reel in more than 150 countries with a new reel display at the top of the user’s feed. Users can discover new reels in watch tabs, stories and groups Features include captions with audio, AR effects and hashtags or tags for other accounts.

Meta launched Reels on Instagram in 2020 and on Facebook in 2021. The feature was a response to the hugely popular short-video app TikTok.

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