Realme is ready to enter the smart speaker market and will launch new smartwatches, high-end TVs and smart headphones, the company’s India CEO Madhav Seth said in a note addressing the Realme fan community. The company, which entered India in May 2018 as a sub-brand of Oppo with its first smartphone, plans to expand its Lifestyle product category by launching a multi-function travel backpack called Realme Adventurer Backpack. Realme already has its traditional backpack and tote bag as a couple of its primary lifestyle products.
In line with Seth’s new product strategy, Realme plans to go beyond its existing products and bring in devices such as electric toothbrushes, smart scales, smart cameras, projectors, robotic vacuum cleaners, smart plugs, smart locks and car chargers. The company, however, is ready to begin its expansion by launching new products in the smart speaker category “soon”, the executive said.
Realme is calling its new product strategy “1 + 4 + N”. This sounds like Honor’s “1 + 8 + N” marketing strategy announced last year.
Seth mentioned in his fan community note that it was rumored in the media that Realme was planning to bring new smartwatches, high-end TVs and more smart headphones. The company unveiled their first smartwatch last month at an affordable price. 3,999. Similarly, there are Realme TV models with 32- and 43-inch screen sizes starting from Rs 12,999. The company has audio devices including Realme Buds Air Neo, Realme Buds Air and Realme Buds Wireless. In addition, it is launching Realme Buds Q this weekend as its new Real Radio (TWS) earbud.
The goal of all new connected devices designed by Realme is to expand the range of artificial intelligence-based Internet of Things (AIoT) devices. “Like our smartphones, our AIoT offers will be a full-range portfolio from budget to premium price,” Seth said.
Workforce growth, new domestic production plans
Realme plans to increase its local workforce in India to 10,000 by the end of the year. It is committed to expanding its distribution channels to Tier-4 and Tier-5 cities and recruiting more than 5,000 sales team members.
Seth highlighted in the note that it will soon start manufacturing some of its AIoT devices locally in the country. “We are investing in a complete production line to make TV products and to set up high-end SMT lines for TV motherboards, a real leap in local production and a real challenge that many other leading brands have not had. Able to take up to date, ”said the executive.
Realme’s latest effort comes amid anti-China sentiment in the country. The company is also hosting a virtual event on June 25 where it will launch Realme X3, Realme X3 SuperZoom and Realme Buds Q. However, details about the new AIoT devices have not yet been released.
Realme TV is the best TV for less money? 15,000 in India? We discussed this in Orbital, our weekly technology podcast, which you can subscribe to via Apple Podcasts or RSS, download episodes, or press the play button below.