Snapchat has announced a new dynamic storage feature in its Discover feed to highlight news and information for users. This feed option will allow users to view the latest developments in the world on the platform when it breaks down. The social media platform will create stories from content created by verified media publishers and content creators on the web. Dynamic Stories is currently being tested in India, France, USA and UK and will be coming to more countries in the future. In India, Snapchat Media Partners will use RSS feeds to automatically create stories for the Snapchat community in English, Hindi and Marathi.
On Tuesday, April 12, Snapchat announced the launch of Dynamic Stories through a press release. Starting today, Snapchat members will see real-time storage updates on their Snapchat account’s Discover feed. Dynamic Stories A publisher will create stories from content already created on the web using RSS feeds. As mentioned, in India, Dynamic Stories will display content in different languages including English, Hindi and Marathi. The company plans to onboard different partners across other languages.
In India, Snapchat will primarily feature content from publishers such as GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now, and Vogue India.
In the United States, Snapchat has been associated with Axios, Bloomberg, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, Self, The Wall Street Journal, The Washington Post, TMZ. Vice for content presentation, and enjoy. British Vogue, GQ UK, The Independent and The Mirror UK are media partners.
In France, Dynamic Stories is partnering with social media companies Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match and Vogue France.
The social media platform has recently started testing multiple new features on the platform. Earlier this month, Snapchat unveiled a new feature that allows users to share videos directly from the YouTube app. It also introduced a new set of parental controls to protect users between the ages of 13 and 17 in the app.