With the demand for automotive accessories increasing in the context of easing restrictions and people returning to regular commute for various purposes including work, Snapdeal saw its volume increase in this type of market in 2021-22.
While large cities like Delhi NCR, Mumbai and Bangalore where large vehicles are responsible for the majority of the population order, smaller cities such as Kekri (Rajasthan), Junnar (Maharashtra), Tohana (Haryana), Silvassa (Dadra and Nagar Haveli), Palanpur (Gujarat) Many more are responsible for the growing and diversified demand, the e-commerce firm said in a release on Wednesday.
Also, in the just-concluded fiscal year, users purchased automotive accessories for three main purposes, including personal safety, automated care, and regular cleaning and maintenance, it said.
India was the fifth largest auto market in 2020, with 3.49 million passenger and commercial vehicles sold, Snapdeal said, citing an IBEF report.
Despite industry challenges, passenger car sales have made a strong comeback as factory activity has returned to normal and states have relaxed restrictions. A similar upward trend is seen in the car and bike accessories and related products segment, it says.
Over the years, Snapdeal has brought a number of products and brands to its automotive segment, stating that, at present, Snapdeal has more than 30,000 SKUs (stock keeping units) from the segment sold.
These include products from some major brands such as cleaning solutions, car fresheners and perfumes, vehicle protectors, car mobile holders, microfiber cleaning cloths and more.
“Today’s shoppers find it much easier to shop online for aftermarket auto accessories and parts, which presents a huge opportunity for companies like Snapdeal to meet the growing demand with a user-friendly shopping experience that fills this customer segment,” said Saurabh Bonsing. , Snapdeal.
According to the company, anti-glare glass for night driving, LED indicators for bikes, fog lights for cars, balaclava masks, and cotton sleeves for UV and pollution protection were among the top selling products in personal safety gear.
Popular products for automotive care include tire puncture repair kits, flat tire inflators, lube-based multi-utility sprays for moving parts, scratch removers and dust covers for bikes and cars, it says.
Users have also explored and purchased a wide range of cleaning products for their cars and bikes – from lint-free microfiber gloves, from waterless car shampoo to windshield cleaning tablets, from high pressure water spray guns to dust vents to AC vent cleaners.
The e-commerce firm added that to meet the growing demand for automotive accessories, it also brings a range of products from technology-enabled end-to-end-after-sale auto service and spare provider, Go Mechanic. Wide range of OEM retail and consumer goods.