The Softbank-backed e-commerce firm said on Tuesday that Meesho would integrate its grocery verticals into the core app, in line with its vision of becoming the single shopping destination for India’s next billion users. The company expects to complete the consolidation of the grocery business by the first week of May and rebrand it from Pharmaiso to Misho Superstore.
“As more users outside the Tier 2 region feel comfortable with the idea of online shopping, the demand for online groceries continues to grow. We are thrilled to integrate Misho Superstore with our core app. What started as a pilot in Karnataka is now visible. Bidit Atre, founder and CEO of Mesho, said.
Misho Superstore currently offers over 500 products across categories such as fresh fruit, fresh vegetables, groceries, home care and packaged meals.
Integration will now give the company’s 100 million users access to more than 87 million active product catalogs across more than 36 categories on a single platform.
“The integration will provide millions of Meesho users with an integrated shopping experience, giving us the opportunity to drive more robust integrations in areas such as customer acquisition, technology and products and talent,” Atre said.
Meesho has launched a pilot in Karnataka to make online grocery shopping affordable for first time users. In less than 9 months, it has expanded its grocery offerings to 6 states, such as Karnataka, Maharashtra, Telangana, Andhra Pradesh, Gujarat and Madhya Pradesh.
“As the pilot gains momentum, Mesho plans to offer superstores in 12 states by the end of 2022,” the statement said.
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