Twitter has begun testing the ‘shop’ feature to show up to 50, to boost e-commerce

Twitter will test companies by allowing them to display up to 50 products for sale on their profiles, the company said on Wednesday, as part of an effort to gain a share of the বাজ 45 billion (approximately Rs 3,42,780 crore) U.S. market. Called e-commerce.

Facebook and Instagram, which are owned by Meta Platform, are at the forefront of e-commerce, enabling merchants to set up virtual shops and sell products.

The beta test for Twitter Shops will be available for select businesses in the United States and will be visible to users of the Twitter iPhone app, the company said. Says.

U.S. wireless carrier Verizon, one of the test partners, featured the iPhone case and wireless chargers in its Twitter shop on Wednesday.

After viewing the product on Twitter, users are redirected to the merchant’s website for checkout.

The experiment has expanded to an earlier feature Twitter launched the experiment last year to allow brands to display the top five products on their Twitter profiles.

The San Francisco-based company is also experimenting with live-streamed shopping, which allows people to purchase clothing, accessories and other items while watching live videos from the brand about the product.

Thomson Reuters 2022

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