Twitter Testing Cricket tab for Indian users on Android in IPL 2022

Celebrating the ongoing IPL season, Twitter on Tuesday announced that it is testing a dedicated cricket tab that has started appearing on the Explore page in India. The new tab comes as a unique place where cricket fans will be able to get the latest updates about their favorite matches, teams and players. It also has video highlights, live cricket scoreboard and exclusive Twitter-first content. Twitter has launched custom IPL team emojis in English and seven Indian languages ​​to give cricket fans another reason to increase their engagement and talk about their favorite team using the microblogging network.

Twitter is launching the Cricket tab as a test for some people in India who are using its Android app. You will find it on the Explore page with the IPL title. The tab will provide you with the latest tweets and updates from the field on a dedicated page at the top. It will also have a live scorecard that you can access from the event page during a live cricket match.

The Dedicated Cricket tab will also have content widgets such as top players and team rankings. There will also be customized video content, including match moments, highlights and off-field action.

Expert in five languages: English, Hindi, Tamil, Telugu and Kannada, AMA has partnered with Star Sports for AMA sessions, franchise content and in-studio action. The platform will also feature panel discussions, match previews, and reviews by cricketers, as well as pre- and post-match events and interviews with sports journalist Boria Majumdar.

In addition to the video, Twitter will feature cricket-related tweets using machine learning in the Cricket tab. Cricket fans can follow the IPL topic on the platform to get the latest updates of the tournament.

Cricket fans on Twitter can also follow the dedicated Twitter list of their favorite teams and players to get topic-related tweets on a separate timeline. Twitter will also provide push notifications on important moments during the match to keep you updated.

In addition, Twitter has created custom team emojis in English and seven Indian languages, namely Hindi, Bengali, Gujarati, Kannada, Punjabi, Tamil and Telugu, to allow fans to tweet about their favorite team during IPL 2022.

This is not the first time that Twitter has shown interest in making cricket fans happy in India. During the World Cup tournament last year, Twitter launched cricket scoreboards and communities in the country. It has brought World Cup timelines in the past to provide the latest updates on a dedicated screen.

Giving some insights into how popular the platform is among cricket fans across the country, Twitter says 75 per cent of its users in India are identified as cricket fans and 58 per cent play the game. The company further claims that between January 2021 and 2022, 4.4 million users on its platform shared 96.2 million tweets about cricket.

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